Brand
ProtectionTM
The Axencis Solution
What is Brand Protection? In its most basic form, you are aiming to prevent the illegal use and infringement of your intellectual property (IP), whether that be your brand name, logos, imagery or creations. In other words, protecting your brands’ trademarks, copyrights and patents against counterfeiters. According to a recently published OEDC report, counterfeit products cost the world economy around $250 billion.
Aside from the obvious lost revenue your brand suffers, infringing merchants also cause harm to your brands image and reputation. Counterfeit products are not only damaging to your customer’s experience of your brand, even though it isn’t really your brand at all, but is also potential harmful to your customer’s health and safety.
Brand
ProtectionTM
The Axencis Solution
What is Brand Protection? In its most basic form, you are seeking to prevent someone from infringing or abusing, your brand illegally by using your intellectual property (IP) and/or brand name.The most common form of brand abuse and one at which Axencis excels in combating is, of course, counterfeiting. Findings have predicted that by 2022 the global counterfeiting industry will be worth $4.2 trillion. To put this into perspective, if counterfeiting were a real nation it’s economy would be around the 4th biggest in the world!Safety, brand image, reputation and a brand’s overall value can be damaged by counterfeit products, it is not only about the huge loss of revenue.
Brand Protection Solution
The first step to combatting IPR infringement is to be aware of the issue itselfl, and to understand the level of the problem. At AXENCIS, we are constantly innovating and creating tools using German technology to identify the vulnerability of your brand online, so that we can successfully combat the problem. Each brand we engage is assigned to our team of data analysts, who embrace your specific IP. The research the trends and locations of IP infringements, pinpointing where they are most at risk. Our certified and experienced investigators can ensure a customized solution for you, across all industries, providing far greater results than the standardized software and manual methodologies other companies use. Our specialist legal teams, experienced in a wide range of intellectual property law, oversee all of our legal operations throught the course of each campaign.
The AXENCIS Solution
So what makes us different? Aside from providing the highest level of infringement detection and validation, we also enforce the permanent removal of IP infringements online by prosecuting offenders in court. Plus, by seizing financial assets, we ensure monetary compensation for all our clients.
A complete solution: We make sure infringing products are taken down and stay down, at no cost or risk whatsoever to you. Just results!
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We’d love to hear about the current state of your business
and where you’re headed.